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Writer's pictureFakhruddin Babar

IELTS Speaking Part-3 Advertising


How do advertisements attract attention?

Well, advertisements, you see, are like the charismatic storytellers of the commercial world. They employ a myriad of tactics to grab our attention – vibrant colors that practically jump out at you, catchy tunes that linger in your mind, and sometimes they rope in familiar faces, like celebrities, to add a touch of glamour. It's as if they're waving their arms, shouting, "Hey, over here! Something interesting is happening!"

Do young and old people show the same attitude towards advertisements?

It's quite fascinating, really. The younger crowd, they're all about the digital dazzle – social media, influencers, and the whole shebang. On the flip side, the older generation might find comfort in the more traditional avenues like newspaper ads or good old television commercials. But, you know, beneath the surface, everyone's got their own radar, tuning into what they find appealing in the vast sea of ads.

Are advertisements a good or bad influence on children?

Now, this is a nuanced topic. On one hand, ads can turn toys and snacks into these magical keys to joy. On the other hand, they serve as teachers, imparting valuable lessons about choices and preferences. It's like a seesaw, swaying between the positive and the not-so-great.

Do advertisements actually influence people to buy things? How?

Absolutely! It's like this intricate dance of subtle persuasion. Ads create this enchanting illusion that owning the latest gadget or trendiest sneakers will somehow elevate your status or bring boundless joy. It's as if they're softly whispering, "Go on, succumb to the allure – you know you want to."

What are the harmful and beneficial effects of advertising?

Ah, the yin and yang of advertising! On the sunny side, ads keep us informed about all the fantastic things available in the market. Yet, on the flip side, they can stoke a relentless desire for more possessions. It's akin to navigating a tempting buffet with both delectable and not-so-nutritious options – a delicate balance indeed.

Do you think advertising should be allowed to interrupt TV or radio programs? What are the alternatives?

Ah, the perennial dilemma! It's like the ongoing clash between attention-grabbing ads and our beloved shows. Personally, I lean towards finding a middle ground – perhaps strategically placing ads without overshadowing the content or incorporating sponsored segments seamlessly. It's all about maintaining equilibrium.

What are the different methods of advertising?

Oh, it's a veritable jungle out there! Social media blitz, guerrilla marketing, towering billboards, and the classic word-of-mouth – the advertising toolbox is vast. It's like advertisers are craftspeople, selecting the right tools based on who they want to reach and how subtle or overt they want to be.

What is the most popular way of advertising?

In the contemporary landscape, it's all about diving headfirst into the digital realm. Social media reigns supreme – think Facebook, Instagram, Twitter – they've become the hip gathering spots. Advertisers are all about sliding into those feeds, creating a splash that resonates with the cool kids of the digital age.

Do you think that ads create a desire for more and more material possessions?

Absolutely, and it's quite the psychological journey! Ads function like sly gardeners, planting these tiny seeds of desire in our minds. The more we're exposed to those gleaming, enticing products, the more we feel an innate need for them. It's akin to the experience of window shopping, where your cart suddenly overflows with items you didn't even know you craved. Crafty, isn't it?

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